Being locked in for almost a year now, I’ve had a lot more free time to mess around with things I otherwise could not commit to or had no interest in.

Never in my mind did I imagine I’d be interested in drawing, photography, or basketball, and yet I got into all three of those last year. I’m not even going to say that year anymore; you know what I’m talking about…


Flo is about empowering people to be more productive in all aspects of their lives. This is the second entry in a series documenting our journey towards building this product.

Picking up from where we left Off

The last time we talked about Flo, it was us singing praises at our epiphany: every challenge one faces can be solved by a simple balancing act between two variables—the level difficulty of the task at hand, and the level of skill one has in tackling said challenge. With Albert’s insights and business mindset, paired with my design skills, we had a great opportunity in our sights to address this “problem” of solving problems. However, detecting a problem to solve is one thing. Actually solving it was another. Our next objective was to then solve this problem. …


A long overdue case study my first ever design project

I never knew where to start with this. I’ve been working on this thing for two years(?!). Truth be told, it has been stuck in a purgatory of sorts, and will probably remain so for the time being seeing as I’m stretched thin as it is with my other projects. Regardless of this, I decided that it was finally time to put together a case study.

But why? And wait, what is this for again?

This thing is called Save Up, a fin-tech product in the loosest sense of the term. I can’t say for certain when Save Up will see the light of day. So why is it…


Flo is about empowering people to be more productive in all aspects of their lives. This is the first entry in a series documenting our journey towards building this product.

Origins or: Where Did This All Start?

The first time I heard about this idea of “Flow” was in this box right below what you are reading.

Feel free to watch the whole video, but the idea of Flow is to work yourself towards a level of productivity where your skill level is in perfect harmony with the task at hand. Exercising enough to break a sweat while not making you pass out? That’s Flow. Losing enough weight to feel like you made progress without feeling lethargic? That’s Flow too. Flow actually applies to much more than diet and exercise, but no matter the task, the…


A guide to help you understand linked lists, written by someone who just learned them.

I often describe myself to people I meet as both a designer and a developer—a designer so that people think I have a personality, and a developer so recruiters think I’m worthy of a job.

But I digress. While I wear the emblem of both D’s, I’ve spent more of my blogging efforts writing about design than I have about the wonderful world of code. More specifically, given m design articles and n coding articles, I’ve written m more design articles than I have coding articles. So uh, how many coding articles is that?


I often find myself researching (googling) what it means to be a good UX designer. I do this because, well, I am a UX designer who wants to be a good at what he does.

Me doing UX research

Nevertheless, what makes for a good UX designer is integration. By this I mean that a good UX designer does not frame themselves within a work-life separation, rather within a work-life duality. That is, the designer embeds their professional life into their everyday life, and vice-versa.

Design in general is not just a career choice, it’s a lifestyle choice as well, and UX design is…


Okay, not really. This is a flashback to what ended up being my first dig at UX: a review of Facebook’s then new layout written at age 14. Adolescent writing errors unedited to preserve authenticity.

Pics so it did happen

The new FB Layout review. (this is for everyone on Facebook)

Some of you may know, I have tagged some friends in a previous note that I was going to write a review of Facebook’s new layout. I would greatly appreciate it if those of you spread the word. The new layout just appeared when I reloaded my browser, so don’t ask me how I got it, because I don’t even know how. I’ve heard from a lot of people that the new layout isn’t good, so I made this a hands-on reivew. I originally planned on writing this tomorrow, but why not start early? Now, let’s begin.

So, I got…

Alex Heidarian

I like design, code, politics, and America. Come say hi: Behance: akheidarian, Dribbble: Alex Heidarian

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