“Decadence without utility doesn’t appeal to younger consumers.” This hit the nail on the head. While luxury is still generally associated with vanity, Apple has certainly succeeded in marketing both utility and luster, giving us consumers a new standard to measure against any product vying for our attention. Great article, Roberto!

I like design, code, fruit, cameras, and stuff. Come say hi: Behance: akheidarian, Dribbble: Alex Heidarian

I like design, code, fruit, cameras, and stuff. Come say hi: Behance: akheidarian, Dribbble: Alex Heidarian